当在阳光下尽情挥洒汗水成为新的生活态度,去运动户外正在成为年轻人自由勇敢、放肆发疯的新型主流方式。商业的本质是人,人们心底深处的精神向往和需求造就了运动户外行业的火热,品牌也迎来全新发展时期。只有立足于对用户心理的精准洞察理解,品牌才能抓住用户的价值痒点,从而构建深入且牢固的用户连接。
7月9日举办的「2024小红书运动户外夏日峰会」上,小红书和凯度携手发布2024《小红书运动户外行业白皮书》,聚焦快速发展的运动户外赛道,洞察行业发展新变化,从生活方式理解人消费背后的深层动机,并发布五大行业趋势关键词和十二大运动户外生活方式人群,帮助品牌探索在小红书的更多可能性,发现生意增长新机会。
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